Create your update: Specific insight I want to share

Step 1: click in the box below to edit this Microbrave template

For [target audience], here’s how to [insight overview]:
- Stat 1
- Stat 2
- Stat 3
- Stat 4

Key takeaway: [key takeaway description]

Step 2: copy your edited version

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Use these tips for extra pointers

Add an emoji to illustrate each completed item — emojis can lead to 25.4% higher engagement!

Share insights often on your expert “beat” (e.g., industries, topics you want to be known as an expert in) — so other experts know to go to you as a trusted resource.

Examples in the wild

Check out these example tweets for inspiration

3 months ago, I started here on Twitter. But with no active followers, my early days were tough. 😢

I made up my mind to find ways to grow to 400 followers ASAP.

I decided to use basic human behavior to tackle this.

And got there in 8 weeks.

Thread 🔨🔨🔨
— Kevon Cheung (@kevon69) February 1, 2021

Mind blowing stats. How long it took YouTube creators to get followers (averaged):

🤯 1M: 3,873 videos
🤑 100k - 1M: 1,171 videos
😁 10k - 100k: 418 videos
🙂 1k - 10k: 151 videos

Persistence, focus, and patience are key in anything!
— luba (@LubaYudasina) November 27, 2020

How to properly do email signups:

1. After they enter their email, show a thanks for signing up page telling them to check their inbox.
2. Make them opt-in from their inbox and mark as not spam.
3. Send them a welcome email telling them they are signed up.
— Parthi Loganathan (@parthi_logan) February 4, 2021

Build In Public is:

- sharing stories (wins/lessons)
- being authentic and vulnerable
- rallying a community around a cause

Not:

- a gimmick to go viral
- a shortcut to fame
- a ploy to get users

Build in public takes time, intention, and consistency.
Play the long game.
— KP (@thisiskp_) February 5, 2021