Make sure that you’ve used open Graph and Twitter card meta tags, so your website URL’s card loads. Meta tags improve SEO and engagement.
Share a feature demo reel. According to Twitter’s data, native Twitter videos drive 2.5 times replies, 2.8 times retweets and 1.9 times likes compared to third-party videos.
Examples in the wild
Check out these example tweets for inspiration
@Chumbalayaa and I are excited to launch the Fable Google Docs add on - tap a button and user stories will be sync'ed with Jira. We'll also pull changes made on Jira back into the spec. Check it out - we'd love to hear feedback on how to make it better! https://t.co/7YrtxjtzyQ